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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07219_Field_TCUM T784.txt
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1996-04-10
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16 lines
single position. The tactual mode of perceiving is sudden but
not specialist. It is total, synaesthetic, involving all the senses.
Pervaded by the mosaic TV image, the TV child encounters the
world in a spirit antithetic to literacy.
The TV image, that is to say, even more than the icon, is
an extension of the sense of touch. Where it encounters a
literate culture, it necessarily thickens the sense-mix,
transforming fragmented and specialist extensions into a
seamless web of experience. Such transformation is, of course,
a “disaster” for a literate, specialist culture. It blurs many
cherished attitudes and procedures. It dims the efficacy of the
basic pedagogic techniques, and the relevance of the
curriculum. If for no other reason, it would be well to
understand the dynamic life of these forms as they intrude
upon us and upon one another. TV makes for myopia.